Color That Sells: Faster Listings
Sept 25, 2025 • Metro Atlanta
Paint that photographs beautifully, calms a walk-through, and widens buyer appeal will help your listing move faster. We use clean prep, crisp lines, and buyer-friendly palettes from Sherwin-Williams and Pantone to make rooms feel bright, modern, and move-in ready.
Go-to neutrals that win on camera
- Sherwin-Williams Alabaster (SW 7008) — soft, warm white that flatters natural light and shows well in photos.
- Sherwin-Williams Pure White (SW 7005) — versatile gallery-clean backdrop that makes trim and furnishings pop.
- Sherwin-Williams Agreeable Gray (SW 7029) — balanced greige buyers recognize and love across styles.
- Pantone 427 C — a calm, cool gray that reads crisp without feeling cold.
- Pantone 7527 C — warm, modern beige that pairs with wood tones and black accents.
See the palette at a glance
Sherwin-Williams Alabaster (SW 7008)
Soft, warm white—photo friendly and inviting.
Sherwin-Williams Pure White (SW 7005)
Clean backdrop that makes trim and décor pop.
Sherwin-Williams Agreeable Gray (SW 7029)
Balanced greige that broadens buyer appeal.
Pantone 427 C
Cool, calm gray—reads crisp without feeling cold.
Pantone 7527 C
Warm modern beige—pairs with woods & black accents.
On-screen colors are approximate. We’ll confirm with real samples in your lighting before we paint.
Our selling-ready repaint, step by step
- Walkthrough & color picks: Quick consult focused on photos and first impressions for your target buyer.
- Surface repairs & caulk: Nail pops, dents, gaps—fixed so walls and trim read “new.”
- Clean lines: Pro masking, dust-controlled sanding, and consistent sheen selection per room.
- Premium paints: Sherwin-Williams interior lines in realtor-friendly sheens (mostly satin/eggshell; semi-gloss for trim/doors).
- Staging-friendly finish: We coordinate sequencing so photos and showings can proceed smoothly.
Where this makes the biggest difference
- Listings that need a clean, bright update for photos and virtual tours.
- Homes with mixed touch-up colors or high-traffic scuffs that distract buyers.
- Vacant spaces where paint sets the tone for scale and warmth.
Want a fast, photo-ready refresh?
Text us room photos and we’ll send 2–3 color picks plus a clear timeline and price range.
P.S. Need trim/doors crisp for close-ups? We can include doors, baseboards, and touch-up drywall patches in the same visit.